Embossing is the process of creating a raised image upon a design or text, usually associated with printed substrates. Embossing brings packaging to life with tactile, eye-catching effects which cannot be created in any way other than the traditional methods of using a relief plate and press pressure.

Due to the unique natural shoulder created by chemically etching magnesium, and in conjunction with a counter die or a male / female combination, magnesium is the perfect all-around embossing solution, particularly with the long-life qualities of Optimag.